Coldwell Banker Real Estate LLC has unveiled its next great online “property” – the wholly redesigned www.coldwellbanker.com. A key objective of the site relaunch is to help redefine real estate search which, to date, has focused primarily on such functional aspects of home-buying as number of bedrooms or listing price. The beta launch of the new Coldwell Banker Web site, offers consumers a unique portfolio of new search options that incorporate elements of such online innovators as music recommendation engines and major e-commerce sites.
One of the new search options is the BlueScapesm platform that allows consumers to give a ‘thumbs up’ or a ‘thumbs down’ to various images that are displayed – similar to how popular music sites learn users’ preferences based on how they rate different songs. After rating various photos, consumers can then submit a query and the BlueScapeSM technology will identify homes that might be a fit. Developed to help consumers actively looking to purchase a home as well as those still in the “dreaming phase,” this visually driven approach to search is new to the real estate category.
“Recognizing both the value of consumers’ time as well as the excess of often unhelpful information about real estate found online, our goal at Coldwell Banker is to provide potential homebuyers and sellers with the most comprehensive, informative and user-friendly experience possible,” said Jim Gillespie, president and chief executive officer, Coldwell Banker Real Estate LLC. “The new Coldwell Banker Web site not only provides consumers with up-to-date property listings, home-related tips and industry news, but it allows consumers to search for homes using a variety of methods.”