Coldwell Banker Residential Brokerage, the leading provider of real estate services in Northern California, announced today that it has entered into an exclusive marketing partnership with KTVU.com, the online news website for KTVU-TV, Fox Channel 2 in the San Francisco Bay Area.
Beginning August 16 and running through October 11, Coldwell Banker Previews International, the luxury division of Coldwell Banker Residential Brokerage, will feature its most prominent multi-million dollar Bay Area homes as part of KTVU.com’s Thursday Mega Home feature. The weekly video tour garners hundreds of views and tens-of-thousands of click-throughs to its picture slide shows.
As part of the partnership, Coldwell Banker Residential Brokerage will receive a dominant presence on KTVU.com’s homepage, which will feature advertising banner ads, leader board ads, Web tiles and more. There will also be a prominent display of Coldwell Banker Previews International advertising in the website’s Bay Area Dream Homes section, an advertising flip book on KTVU.com that features an impressive portfolio of luxury listings, and a KTVU.com home page “peel back” that will feature Previews International listings.
“We are extremely excited about this new marketing partnership with KTVU.com,” said Anne Johnson, vice president of marketing for Coldwell Banker Residential Brokerage. “More than ever before, people are going online to receive their news and, as one of the Bay Area’s leading news organizations, KTVU.com is the site where they are accessing it. This strategic partnership gives us the ability to showcase our multi-million dollar luxury homes to an even larger, and more influential, audience and helps underscore our luxury leadership position to Bay Area residents.”
Coldwell Banker Previews International is the Bay Area luxury home market share leader. In 2009, the premier division was responsible for more than 25% of homes purchased and sold that were priced at $2 million and up. The company totaled more than $4.5 billion in luxury home sales and completed nearly 2,500 transactions of multi-million homes throughout the San Francisco Bay Area. In homes sold for more than $3 million, Coldwell Banker Previews International represented 344 transactions with a total sales volume of $1.2 billion.
“It only makes sense for Coldwell Banker Previews International, the leader in luxury home sales, to team up with KTVU, a leader in local news coverage,” said Rick Turley, president of Coldwell Banker Residential Brokerage. “Our Previews International sales associates are constantly looking for new and cutting edge ways to bring attention to their listings and we’ve found it in the Bay Area Dream Homes feature. This new tool provides a platform for hundreds of potential buyers to tour high-end listings from the comfort of their own home.”
“This is truly a partnership of two Bay Area leaders,” said Diane Hayes-Baldwin, Business Development/Internet Sales Manager. “Coldwell Banker Previews International is the industry leader when it comes to showcasing the Bay Area’s most outstanding and luxurious multi-million dollar homes. On the web and mobile, KTVU.com brings to this partnership one of the Bay Area’s most powerful digital marketing tools. Together, these two leaders are blazing the trail in creating a revolutionary experience in luxury home sales.”
KTVU.com receives an average of more than 1 million unique visitors and 6.2 million page views each month. Approximately 70% of the site’s visitors arrive between 7:00 am and 5:00 pm, Monday through Friday, to get their daily news. The site also averages 291,288 video downloads and 929,132 slideshow views of news and feature stories each month.
For more information, please contact Coldwell Banker Residential Brokerage at 925.275.3075 or visit KTVU.com’s Bay Area Dream Homes at www.KTVU.com/dreamhomes.