Coldwell Banker Residential Brokerage, the leading provider of real estate services in the San Francisco Bay Area, is pleased to welcome Helena (Hyeongran) Choi as a sales associate in its San Jose Almaden office.  In her new position, Choi will specialize in residential sales throughout Santa Clara County.

“We are thrilled to have Helena join our office,” said Donald Tonincasa, manager of Coldwell Banker Residential Brokerage’s San Jose Almaden office.  “We are starting to see great improvements in the Silicon Valley market and it’s important to have dedicated, hard working and experienced sales associates on our team.  I look forward to working with Helena and watching her career flourish with Coldwell Banker Residential Brokerage.”

Prior to joining Coldwell Banker Residential Brokerage, Choi worked at Deutsche Bank in Seoul Korea for five years where she was responsible for international trade banking and financing mortgages for real estate buyers.  For the past six months, she has been working at the San Jose branch as a loan officer.  Choi is also a published author and has written columns in the culture section of Korea Times Daily Newspaper for the past six years and recently published a short novels and a book of essays in South Korea.

Choi is an active member of Holy Korean Martyrs Catholic Church in San Jose and is a writer and editor for Catholic magazines and daily newspapers.  She earned her bachelor’s degree in English language and literature from Sogang University in Seoul, South Korea, and recently completed an intensive training program through Coldwell Banker’s START Program, which emphasized the principles and techniques of real estate.

Coldwell Banker Residential Brokerage’s San Jose Almaden office is located at 1096 Blossom Hill Road, Suite 200 and can be reached at 408.448.4488.  Choi may be reached directly at 408.892.2040 and via e-mail at