Company to support agents and homebuyers throughout Sacramento-Tahoe region

Coldwell Banker Residential Brokerage, the largest real estate services company in Sacramento-Tahoe region, announced today that Princeton Capital has been named its preferred mortgage partner.

In its new role, Princeton Capital loan officers will be located in Coldwell Banker Residential Brokerage offices and support 700 sales associates and their clients from Lake Tahoe to Vacaville. Princeton has been Coldwell Banker’s mortgage partner in the San Francisco Bay Area for more than 15 years.

Founded in 1993, Princeton Capital provides a wide variety of loans including first-time homebuyer programs, FHA, jumbo, and conforming loan programs.  The company closes approximately $1.7 billion in loans and 4,000 transitions annually, making Princeton one of the most prominent lenders in Northern California.

“We are excited to partner with Princeton Capital,” said Kris Vogt, president of Coldwell Banker Residential Brokerage. “Having them here is a big plus for homebuyers in the Sacramento-Tahoe area. By having experienced loan officers inside our offices with the latest technology, we are able to offer one-stop shopping right where homes are sold. This gives homebuyers the convenient advantage of taking care of all real estate needs in one location.”

Robert Reid, the president of Princeton Capital, said being able to offer local, in-market, support for agents and their buyers is critical in today’s market.

“In this challenging mortgage environment, where it’s difficult to qualify and there are a number of obstacles along the way, it’s more important than ever to have seasoned, professional loan officers, backed by a direct lender, right there at your side,” Reid said. “You really need the organizational understanding, experience and commitment to make sure the transaction  goes through as smoothly as possible and closes on time.”

Reid said that over the next several months, Princeton Capital will place loan officers in all 14 Coldwell Banker Residential Brokerage offices and may have multiple loan specialists in some of the largest facilities in the Sacramento-Tahoe region.

As both a mortgage banker and mortgage broker, Princeton Capital has the flexibility to help homebuyers with all of their financing needs, including fast approval or the most competitive loan programs. As a mortgage banker, Princeton serves as the mortgage lender, which means it controls the loan pricing and decision-making process from start to finish. The company can also act as a mortgage broker when it needs to supplement its own product offerings to meet the special needs of clients.

Princeton Capital can be reached toll free by calling 1.800-800-6688 by visiting or via email at