Coldwell Banker Residential Brokerage, the leading real estate services company in Northern California, has unveiled a new version of its yard sign which will soon be seen in front of more than 1,800 homes in the Sacramento and Lake Tahoe regions.

The new sign features a blue background, new font style and the company’s recently re-vamped logo.  It is a modern blue update and was designed to reinforce Coldwell Banker Residential Brokerage’s reputation of strength, stability, innovation and trust in the marketplace.

“Coldwell Banker Residential Brokerage has been experiencing a lot of growth in the Sacramento/Tahoe market over the past few months and we felt like this was the perfect time to start providing some key enhancements to our agents and clients,” said Kris Vogt, president of Coldwell Banker Residential Brokerage. “The first is this new blue yard sign which has such a striking, eye-catching design.  They will stand out in the neighborhood and let passersby know that a home is listed with the area’s greatest real estate company.”

Coldwell Banker Residential Brokerage is the leader in market share in Northern California.  In 2009, the company accounted for 14.5% of all dollar volume sold, more than double that of the nearest competitor.  Over the past three months, the company has been expanding its Sacramento and Lake Tahoe offices with the hiring of 57 sales associates.