Funds raised used to purchase items for needy children and families in Los Gatos and San Jose’s Union School Districts

Coldwell Banker Residential Brokerage, the leading provider of real estate services in the South Bay, announced today that its Los Gatos office collected $8,200 in donations from agents, clients, friends and family, to purchase items for the American Red Cross’ Operation Reindeer campaign, a holiday project supported by Silicon Valley Realtors.  The money was used to purchase food, clothing, blankets, toys, gift cards and gas cards for 20 families, totaling 96 people, with children in both the San Jose’s Union School District and the Los Gatos Union School District.


For more than 15 years, the agents in the Los Gatos office of Coldwell Banker Residential Brokerage have spent one week each December collecting donations for Operation Reindeer.  This year’s goal of $6,000 was met and exceeded in just a few days.  Agents and staff then went shopping for items needed by their adoptive families, and wrapped them in boxes to be delivered by the American Red Cross.  Because the office exceeded its goal, enough was left over to purchase blankets for 24 additional families who were adopted by another local real estate company.

“This year’s collection for Operation Reindeer far exceeded our expectations,” said Simin Malek, sales associate with Coldwell Banker Residential Brokerage in Los Gatos and organizer of Operation Reindeer collection.  “We are thrilled that because of the generosity of agents, clients, and family, this holiday season will be a little brighter for fellow members of our community.  It’s a privilege to be able to help with this wonderful program.”

“Our collection this year was a testament to the spirit of giving,” said Doug Evans, manager of Coldwell Banker Residential Brokerage in Los Gatos.  “At one point, we had fallen behind on our goal but within hours of spreading the word, we had collected what was needed and then some.  Operation Reindeer is a wonderful tradition for the agents in our office.  From donating money to shopping for presents to wrapping the gifts, our dedicated agents and staff each year play a big role in helping children and families in need.”


Coldwell Banker Residential Brokerage in Los Gatos is located at 410 North Santa Cruz Avenue, can be reached at 408.355.1500.