Coldwell Banker Residential Brokerage, Northern California’s leading residential real estate services company, announced today that it has acquired the assets of Truckee-based Pacific Crest Properties, a distinguished local brokerage with 18 agents and $55 million in annual sales volume.

With the addition of Pacific Crest Properties, a brokerage firm with deep roots in the Truckee and North Lake Tahoe area, Coldwell Banker Residential Brokerage strengthens its position as the largest full-service brokerage company in the Sacramento-Tahoe region.

“Like our own company, Pacific Crest Properties is known for its professionalism, local expertise, and strong commitment to customer service,” said Kris Vogt, president of Coldwell Banker Residential Brokerage in the Sacramento-Tahoe region. “This acquisition is an excellent cultural fit for both companies and our respective teams of agents, and it enables us to strengthen our longstanding tradition of service in the Tahoe area.”

Pacific Crest Properties’ sales associates have extensive experience representing customers in the buying and selling Truckee real estate, particularly Tahoe-Donner homes. “Pacific Crest has a thorough understanding of the Truckee real estate market and their agents provide the highest level of customer service,” said Mike Lombardi, manager of Coldwell Banker’s Tahoe area offices. “We’re excited about them joining our team.”

Rich Harter and Dinny Evans, former co-owners of Pacific Crest Properties, will remain with Coldwell Banker Residential Brokerage, pursuing their first passion of real estate sales. Harter said the union will increase the resources available to his sales team and improve their ability to support their clients.  “Our commitment to quality service has been Pacific Crest’s foundation for success,” he said.  “In joining Coldwell Banker, we will enhance our capabilities on behalf of our customers.”

“As part of the nation’s leading real estate brokerage, Coldwell Banker Residential Brokerage offers tremendous resources to our agents in terms of technological tools, marketing capabilities and networking and referral opportunities,” Evans said.  “We’re excited by what the future holds for our newly combined company.”

Pacific Crest Properties is just the latest in a long line of acquisitions of prestigious Northern California brokerages for Coldwell Banker Residential Brokerage over the past decade. Others include Cashin Company, Fox & Carskadon, TRI, Contempo, Del Monte Realty, Cornish & Carey Residential Real Estate, Pacific Preferred Properties, and Fraser and Fraser Real Estate in the Truckee area.

Through its internationally renowned Coldwell Banker Previews® program, the company leads the luxury home market, selling more than 27% of properties that sold for more than $3 million and more than 33% of homes priced above $5 million in Northern California in 2009, the most current annual figures available.