Coldwell Banker Residential Brokerage, the leading provider of real estate services in the Bay Area, announced today that Luis Moran has joined the company’s San Francisco Lakeside office as a sales associate.  In his new position, Moran will specialize in residential sales in San Francisco.

For the past 10 years prior to joining Coldwell Banker Residential Brokerage, Moran had been the co-proprietor of Louis Custom Upholstery in San Francisco, a family business which has been serving San Francisco clients since 1968.  He joins the company with more than 25 years of legal, financial, marketing and sales experience, and is an active member of the San Francisco Association of Realtors, the California Association of Realtors, and the National Association of Realtors.

“We are excited to welcome Luis to our office,” said Don Diltz, manager of Coldwell Banker Residential Brokerage’s San Francisco Lakeside office.  “As a San Francisco native with a diverse background in legal, business and real estate, he is a wealth of information for his buyers and sellers.  I look forward to working with Luis and watching his career flourish with Coldwell Banker Residential Brokerage.”

Moran graduated from Saint Ignatius College Preparatory, the University of California, Berkeley, and received his juris doctorate from Boalt Hall School of Law.

Coldwell Banker Residential Brokerage’s San Francisco Lakeside office is located at 2633 Ocean Avenue and can be reached at 415.334.1880.  Moran may be reached directly at 415.338.0126 and via e-mail at