Coldwell Banker Residential Brokerage announced that it is holding a design contest for local Peninsula area home stagers.  Over the next year, six local staging companies will be invited to stage the lobby of the San Mateo El Camino office located at 430 North El Camino Real.

 The office was recently remodeled after Coldwell Banker Residential Brokerage purchased Cashin Company Realtors.  As part of the revitalization, Manager Peter Aiello created the design contest to help introduce local home stagers to the public, prospective sellers and the office’s real estate agents.  The lobby will be re-staged every two months and the public is invited to visit and cast their vote for their favorite staging company based on functionality, colors, comfort, originality/creativity, general appearance, and quality of furnishings and accessories.


“Our design contest is a wonderful way to gain exposure for some extremely talented home stagers,” said Aiello. 

“Staging has gained a lot of attention over the past several years, especially once sellers learned the importance of making their home look its best.  Sometimes it takes a little extra to make a home stand out in the neighborhood and get it sold.  Not only does this contest show how effective staging can be, but our office has never looked better.”
The lobby’s current display was created by Kerry Roth of Décor Staging in Redwood Shores.  Inspired by a spring garden, Roth brought in floral arrangements by Ah Sam Floral, a free-standing drapery holder, and a hand-tufted wool carpet designed to help create a warm and inviting space.


Other stagers who will be displaying their work include Lisa Silverman of Decorator Guru, Vivian Chen of OneTwoSix Design, Cindy Lin of Staged4More, Karen Brorsen of Karen


Brorsen Staging and Fran Bunch of Finishing Touches.  Peninsula area stagers who are interested in participating should contact Aiello at 650.403.6231.

Coldwell Banker Residential Brokerage’s San Mateo El Camino office is located at 430 North El Camino Real and may be reached at 650.343.3700.