Coldwell Banker Residential Brokerage, the leading provider of real estate services in the Bay Area, announced today that veteran San Francisco Realtor Heidi Rossi has joined the company’s Coldwell Banker TRI office.

A San Francisco Realtor with 14 years of experience, Rossi has worked with the some of the largest companies in The City, including Prudential California Realty and Hill & Co. Real Estate.  For the past seven years, she has been with Paragon Real Estate where she has ranked among the top 10 agents in the company.  Rossi now joins Coldwell Banker TRI on Van Ness Ave, where she will further expand her business in the Russian Hill, Telegraph Hill, Pacific Heights, Marina, Cow Hollow, North and South Beach, and Noe Valley neighborhoods.

“I’m excited to work with Coldwell Banker TRI,” said Rossi.  “It’s a billion-dollar office with an outstanding reputation and an exceptional team of real estate professionals.  I’m also looking forward to working further north in town and to be closer to the neighborhoods on which my business is focused.”

Rossi is a member of the San Francisco Association of Realtors, California Association of Realtors and National Association of Realtors.  She is a San Francisco native whose father, Donato Rossi, opened and ran Gino and Carlo’s, a North Beach institution, for 50 years.  It is currently run by her brother, Marco Rossi, and cousin, Frank Rossi.  She has also been involved in the local community through the California AIDS LifeCycle, San Francisco SPCA, St. Annes Home, Multiple Sclerosis Society and the Saint Ignatius College Preparatory Alumni Association.

Coldwell Banker TRI’s office is located at 1699 Van Ness Avenue and can be reached at 415.474.1750.  Rossi may be reached directly at 415.377.7650 and via email at