On the heels of Coldwell Banker’s wildly successful “The Value of a Home” 2012 advertising campaign, which had two million views on YouTube last year, we are proud to announce our 2013 “Blue Carpet” advertising strategy which will encompass television, online and social media this year during Hollywood’s award season, including the:

  • 70th Annual Golden Globes on January 13
  • 55th Annual GRAMMY Awards on February 10
  • 85th Annual Oscars on February 24
  • 65th Annual Emmys on September 22

In preparation for the Golden Globes this weekend, watch for Coldwell Banker…

coldwellbanker.com and People.com (Golden Globes section)

Coldwell Banker Blue Matter | Coldwell Banker’s national blog is highlighting homes featured in nominated television shows and movies, including:

  • Mad Men (Frank Sinatra’s home)
  • Django Unchained
  • Modern Family
  • Moonrise Kingdom

And also People.com on Twitter

During the Golden Globes event this weekend, Coldwell Banker’s popular 2012 “The Value of a Home” television commercial will air on:

  • E!’s Live from the Red Carpet Show
  • The Golden Globes telecast on NBC
  • E!’s After Party Show
  • E!’s Fashion Police

On February 22, right before the Oscars, a special “Coldwell Banker Awards” video will be released featuring top Sales Associates from our fine company.

Watch for our new 2013 commercials, still featuring the voiceover of Tom Selleck, to air during the GRAMMY Awards and Oscars in February!