The latest California headlines clearly show a lot of positive signs: both home sales and prices are up, foreclosures are declining, mortgage interest rates are at record lows and demand from investors has been increasing. In fact, many real estate experts believe the strong performance of 2012 will continue into 2013 across the state.
Nationally, Coldwell Banker Real Estate LLC has also recognized a more positive real estate landscape with a national advertising campaign aimed at reaching consumers earlier in the seasonal buying and selling process. Launched in parallel with the 70th annual Golden Globes Awards on NBC in January, the “Blue Carpet” campaign includes four major entertainment award shows with a Coldwell Banker brand presence in 2013. Upcoming commercials will run on CBS (February 10), the 85th annual Oscars on ABC (February 24) and the 65th annual Emmys on ABC (September 22). In addition to advertising buys on ABC, CBS and NBC for the four award shows, Coldwell Banker Real Estate will also have exclusive video and social integrations, as well as exclusive media buys in a variety of other shows and high-profile events throughout the year. For the full list, check out the full press release here.
If there’s one takeaway to be had from this new campaign, it’s the unmatched power of Coldwell Banker as a national brand. When you work with a Coldwell Banker representative in California—no matter where you live or want to buy—you will get the distinct Blue Carpet advantage. We break it down for you, here:
- Size – Our company has approximately 83,000 sales associates in 3,100 offices today—and that means you have a distinct advantage in the marketplace. In California, we have thousands of sales associates in X offices across the state who are skilled in serving both buyers and sellers of properties in all price ranges. Whether you’re looking for a property in Napa Valley or Coachella Valley, we truly have you covered.
- Marketing Reach – When you list your home with Coldwell Banker, you will also have access to a global network of sales associates and brokers in 51 countries, a distinct marketing opportunity with online video, iPad and iPhone apps, as well as listing exposure with all of our company’s proprietary websites—like CaliforniaMoves.com.
- Award-Winning Agents – And if you want to talk about awards, our company has consistently been honored for our websites and comprehensive learning and training programs—not to mention our award-winning California agents and teams. In 2012, 35 of them were ranked on the Wall Street Journal and REAL Trends’ list of America’s Top 1,000, with many expected to repeat their success in 2013.
The Blue Carpet experience means innovation, marketing reach, experience and strength in numbers. Coldwell Banker is looking forward to offering all of the above to California buyers and sellers in 2013.