Hold the presses! Actually, don’t. In a recent development, Kacie Ricker, Coldwell Banker Residential Brokerage’s Regional Vice-President of Marketing, has become the newest contributor to Inman News’s blog, Inman Next. In her first article, titled How to get started with a digital and social media marketing strategy, Kacie advises agents on how to get involved with digital and social media, and how to navigate some of the most common obstacles. From the Inman article,

The impact on the digital market can be tremendous in any campaign. But it can also be a little overwhelming when you try to get started. One of the biggest mistakes agents make is trying to take on too much at one time. They may attend a seminar or workshop, get excited and try to dive into too much too soon. My recommendation is to start small and work your way up over time to avoid burnout.

The entire article is available to view on the Inman Next blog here. Whether you are a seasoned pro-Tweeter or a freshly created Pinner, we want to know what your feelings are on the matter. Where are your successes in digital and social media marketing coming from? Most importantly, is digital and social marketing working for you?

Questions for Kacie Ricker can be shot to her via Twitter (@kaciericker) or Email (kacie.ricker@cbnorcal.com)