Since 2010, there has been one real estate magazine that continues to grow, evolve and surprise in Southern California. That magazine is View, and it just so happens to be published by Coldwell Banker Residential Brokerage/NRT Southwest region. Covering four Southern California regions—including Los Angeles, Orange County, Desert and San Diego—and one in Arizona, the magazine has become one of our most powerful marketing resources. It is about to become even more powerful with the official launch of InsideView this month.
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What is InsideView, you ask?

InsideView is the online companion to the print edition of View, which already boasts an annual print circulation of 15 million copies (making it the most widely published property magazine in Southern California). Taking the View concept a step further, InsideView features articles on a wide range of subjects including real estate, green home technology, community events, architecture, market trends and a wide range of lifestyle information. Additionally, the web magazine will feature the same beautiful homes found in the five regional print editions of View, but with expanded online access to photos and information. And what’s even cooler…this revolutionary new platform will have its own app for iPhone and Android (coming in February)!

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We are so proud to finally unveil this unique program. It is going to extend the reach of print View, and give tech savvy and affluent consumers a chance to explore our listings and read up on lifestyle stories, real estate news and a whole lot more. InsideView is yet another example of how Coldwell Banker Residential Brokerage takes the lead on technology and digital content—the future of marketing. We pride ourselves on our ability to not only see where the real estate industry is, but where it is going. I encourage you to give InsideView a whirl today…visit cbview.com or download the iPad app.

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