SAN FRANCISCO, Calif. – May 29, 2014 – Coldwell Banker Residential Brokerage, the Bay Area’s leading real estate services company, announced today the grand opening of its new flagship office in San Francisco’s prestigious Pacific Heights neighborhood.

The lavish, state-of-the-art office specializes in luxury real estate. It will house more than 70 of the city’s leading real estate professionals, including several luxury specialists who are ranked among the top agents worldwide. Together, the sales team recorded more than $1 billion gross sales volume last year alone, a total that exceeds the production of many entire real estate companies.

Today’s announcement will help Coldwell Banker Residential Brokerage meet growing customer demand for its services and build on its strong position in the local market. The company is the leading residential brokerage in San Francisco with more than $1.8 billion in total sales volume last year, nearly 18 percent more than its nearest rival. It also sold more million-dollar homes in the city than any other brokerage, recording 618 transaction sides, also 18 percent higher than the second place company.

The new office, located in the heart of the Pacific Heights neighborhood at 1560 Van Ness Avenue, replaces the former Coldwell Banker TRI office nearby, which was home to the agents for the past 30 years. It will also mark the end of an era for the TRI residential brokerage brand, which Coldwell Banker inherited by acquisition in 1998.

Agents in the new Coldwell Banker Residential Brokerage Pacific Heights office will market high-end properties through the exclusive Coldwell Banker Previews International® marketing program, one of the world’s most recognizable names in luxury real estate.

“The Pacific Heights neighborhood has some of the most spectacular homes and estates, and Previews® has been a recognized leader in the marketing of luxury homes for more than 80 years,” said Mike James, president of Coldwell Banker Residential Brokerage. “This location was a perfect fit for our agents and will enable us to better serve our discriminating clientele.”

Through its Coldwell Banker Previews International® customized marketing services, Coldwell Banker has represented and sold stately castles, remote islands, mansions and estates around the world. In fact, Previews® handles an average of more than $100 million in luxury home sales every day.

“Our new Pacific Heights office was created to be not just a workplace for our agents, but a destination for buyers and sellers of luxury real estate,” said Manager John McInerney. “The new office aesthetics, coupled with the latest technology and advanced audio video equipment, creates an environment where the city’s top REALTORS® can meet with their clients in a luxurious yet highly professional and functional setting.”

McInerney said the new facility at the corner of California and Van Ness is located at one of San Francisco’s most important transit corridors, featuring the landmark cable car turnaround for the California line. The move provides Coldwell Banker Residential Brokerage with the space and resources it needs to meet growing customer demand.

“Our clients are some of the most sophisticated and tech-savvy people in the Bay Area, and this new state-of-the-art office will help us provide an even greater level of service to them,” he said. “We are very excited about the future of San Francisco real estate and our new office symbolizes of our commitment to the city and the neighboring Pacific Heights community.”

The new Coldwell Banker Residential Brokerage office space was custom built from the ground up for the company and represents a striking balance between luxury and modern design amenities. It includes a combination of private offices and an open floor plan work setting, coupled with dramatic 20-foot-high ceilings. The architectural and design aesthetics are enhanced by a unique collection of art created by Bay Area artists.

From a technology standpoint the Pacific Heights facility will be unequalled among peer real estate offices. It comes with the latest high-tech and interactive video equipment for property viewing and information gathering. Workstations and meeting rooms are equipped with the fastest Internet connections, allowing agents to provide up to the minute information to clients and to share detailed listing data and high-definition videos of properties as they talk.

Coldwell Banker Residential Brokerage’s Pacific Heights office is located at 1560 Van Ness Avenue, second floor, in San Francisco and can be reached by calling 415.474.1750. Manager John McInerney can be reached directly at john.mcinerney@cbnorcal.com.

About Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage is the largest residential real estate brokerage in Northern California and serves the markets from Monterey to Tahoe and nearly every market in between. The company has 57 office locations and more than 3,900 affiliated sales associates throughout Northern California. Last year the company handled 13.5% of all dollar volume sold in Northern California, more than double its nearest competitor. Through its internationally renowned Coldwell Banker Previews® program, Coldwell Banker leads the luxury home market in Northern California, representing more than 22% of all dollar volume sold of properties over $1 million. A subsidiary of Realogy Holdings Corp. (NYSE: RLGY), NRT operates Realogy’s company-owned real estate brokerage offices. For more information please visit CaliforniaMoves.com or call 925.771.5285. CalBRE #01908304.

FOR MORE INFORMATION:
Steve Maita
Maita Communications LLC for Coldwell Banker Residential Brokerage
425.827.5577
news@maita-pr.com