We all know that home buyers and sellers are using the Internet more every single day for their real estate needs. 92% of homebuyers, in fact, according to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers. Mobile use is also on the rise, with 45% of homebuyers using a mobile or tablet website in their home search, compared to 23% using a print newspaper advertisement. And when it comes to actually purchasing a home, 43% of buyers first found the home they purchased online.
For today’s homebuyer and seller, being able to access up-to-date information at the click of a button while waiting in line at the grocery store or enjoying a sunny day at the park is as important as finding the right neighborhood or staging their home.
Through our new partnership with KCRA.com, the news, sports and entertainment leader in Sacramento, California, we will unveil an unprecedented digital campaign that will allow you to get a better glimpse into the Coldwell Banker brand and how we are leveraging technology and the Internet for our clients in a very targeted and effective way.
The brand content of the new marketing initiative will focus on Coldwell Banker’s new “Love Where You Live” lifestyle campaign, which showcases the beauty, culture and activities of the Sacramento region and reinforces why residents love to call this place home.
Coldwell Banker will be running four home page “takeover ads” on KCRA.com each month, showcasing a mix of company branding ads and Coldwell Banker Previews International luxury home listings that are currently on the market. Other components of the campaign include monthly video commercials tied to KCRA.com news stories and on YouTube, as well as Google Display Network advertising. Coldwell Banker launched a similar campaign in May with KTVU.com in the San Francisco Bay Area.
We hope you’ll enjoy seeing the new campaign in action. Please visit KCRA.com starting on September 21 to check out the amazing content we have in store. For more detailed information about the digital campaign, please click here.