High-energy event features everything from Apple’s former Chief Evangelist and major tech rollout to hip hop drum band and ‘America’s Got Talent’ speed painter
More than 1,200 of the Bay Area’s top real estate professionals were treated to a dazzling, fast-paced and informative show last Friday as Coldwell Banker Residential Brokerage formally kicked off the new business year with its 2015 Coldwell Banker Business Conference.
The all-day event at the San Jose Fairmont, entitled “Innovate. Inspire. Excel,” included everything from former Apple Chief Evangelist and tech guru Guy Kawasaki to key technology announcements by the company itself. Attendees were brought to their feet by electrifying performances from a hip hop drum band and America’s Got Talent speed painter David Garibaldi, as well as a thousand person champagne toast amid balloons falling from the rafters of the standing-room only Fairmont ballroom.
In between it all, Coldwell Banker Residential Brokerage celebrated last year’s achievements, including finishing 2014 as the number one real estate company in the Bay Area. It also announced its top agents last year and looked ahead to 2015 with a number of key initiatives and major technology platform rollouts designed to keep the company on the cutting edge of real estate technology.
“We enjoyed a tremendous year in 2014 as the number one brokerage all around the Bay Area once again, and our agents, managers and staff deserve all the credit for that success,” said Mike James, president of Coldwell Banker Residential Brokerage. “We wanted to find a special way to thank them for their hard work and let them know how much they mean to us. This conference was the real estate event of the year, and I was excited to share it with the very best agents in the business – our Coldwell Banker Residential Brokerage team.”
Coldwell Banker Residential Brokerage widened its lead over many of its closest rivals in 2014, with sales volume that shot up nearly 13 percent. The company finished off the year with a solid number one market share position, far surpassing the next largest brokerages, Alain Pinel Realtors and Intero Real Estate.
Additionally, Coldwell Banker Residential Brokerage added more than 275 agents in 2014 to meet the growing customer demand for its services. The addition included the acquisition of Zip Realty in the Bay Area. The company increased its electronic lead generation to agents nearly 100 percent over the past year and generated nearly 3,200 referrals to its sales team.
“I’m extremely proud of our business results last year,” James said. “But as well as we did in the market, we don’t intend to rest on our laurels. Our plan is to implement a number of strategic and technology initiatives this year designed to grow our market share lead and provide even greater support to our agents so they can do an even better job of serving clients.”
James announced the upcoming rollout of a new customer relationship management (CRM) platform powered by MarketLeader, the number one lead conversion platform in the industry. MarketLeader is owned by Trulia and will be a powerful, upgraded and innovative tool that will help agents with their leads and managing your business.
Coldwell Banker Residential Brokerage also unveiled a new comparative market analysis (CMA) platform powered by TouchCMA. The robust CMA is both desktop and iPad based and is designed to leverage rich MLS data and a convergence of cloud computing, social media and mobile technology.
Finally, the company announced a brand new Intranet, which will be called CB | ONE. It will feature a Google-like search function and simple step-by-step instructions to help agents build their business to prospecting for potential clients to working with buyers and sellers.
More details on the new technology platforms will be publicly announced in the coming weeks.