One of the San Francisco’s most renowned REALTORS® BJ Droubi has retired, concluding a 42-year career that saw her close nearly 2,000 home sales and ranking among the very top agents at Coldwell Banker Residential Brokerage, the Bay Area’s leading real estate services company.

Droubi decided to retire after four decades in real estate, much of it working with her family, saying “it was time to learn something new.” She and her daughter, Christina, will be starting a new business – but this one will be in the home and commercial security field in Sacramento rather than in real estate.

“BJ has been an icon in the San Francisco real estate scene, one of the best known and most respected professionals in the business,” said Mike James, president of Coldwell Banker Residential Brokerage. “We congratulate BJ on her legendary career and her remarkable commitment to her clients and the field of real estate. I know she’ll do well in any business she pursues.”

Doug Devine, manager of Coldwell Banker Residential Brokerage’s Market Street office where Droubi was based, said the veteran agent rose to the top of her field because of her unwavering commitment to professionalism and customer service.

“Year in and year out, BJ and the Droubi team have always been among the most successful REALTORS® in San Francisco because she and her team went above and beyond for her clients,” he said. “Much of her business was from repeat customers and referrals from those customers. I think that speaks volumes for the kind of professional she is.”

Droubi said the real estate industry and the profession have changed so much over the years, and it has been fascinating to be a part of those changes.

When she launched her real estate career in 1972, a Noe Valley home could be had for under $100,000 and clients were more comfortable hiring male REALTORS®. So Betty Jane, her given name, started calling herself “BJ,” and set up her own firm and forged ahead.


Over her 42 years in real estate, she continued to navigate obstacles for herself and her clients with equal panache. Her business grew with the city, leaping in stages from Harvey Milk’s Castro to Mark Zuckerberg’s Mission Dolores.

Droubi described her relationship with her clients as like that of a counselor and friend, saying her involvement never ended when a sales contract was inked. She always kept her eye on making her clients feel at home and helping them with any future needs.

BJ Droubi and her daughter, Lamisse Droubi, joined Coldwell Banker Residential Brokerage in 2007 when Coldwell Banker acquired her boutique San Francisco brokerage. Along with award-winning agent David Pennebaker, the trio won many of the top awards from Coldwell Banker and the real estate industry over the years.

Among other honors, the Droubi team was ranked in the top 1 percent internationally by Coldwell Banker and was also named by the Wall Street Journal as one of top 250 real estate teams in America.