Bienvenido. Velkommen. Yokuso. At Coldwell Banker, we’re fluent in “welcome,” no matter how it’s expressed. That’s because across the world, sales professionals affiliated with Coldwell Banker located in 44 countries and territories communicate in thousands of languages. Pair that with a growing interest in U.S. real estate by international buyers, and it only makes sense that our consumer website, ColdwellBankerHomes.com, reflect this global market.
Enter: a new language translation feature on ColdwellBankerHomes.com.
In addition to English, visitors to ColdwellBankerHomes.com are now able to view information on homes for sale in 12 other languages including Bengali, Chinese (simplified and traditional), French, German, Hindi, Japanese, Korean, Portuguese, Russian, Spanish and Vietnamese. The language feature is easily accessible through a drop down box at the top of each page.
Launched in December 2015, ColdwellBankerHomes.com is a new consumer website that unifies 27 brokerage websites that serve 50 of the largest 100 metropolitan areas in the U.S. The site features all of NRT’s Coldwell Banker® branded and MLS property listings in the regions the company serves. NRT is the parent company of Coldwell Banker Residential Brokerage.
According to the National Association of REALTORS®, 2015 was another very strong year for foreign investment in U.S. real estate. The dollar volume of all foreign investment in the U.S. reached $104 billion for the 12 months ended March 2015, up 13 percent from the same period a year ago,
“With the U.S. real estate market becoming more and more attractive to international buyers, the language translation feature makes the home search on ColdwellBankerHomes.com easier by providing a seamless experience to homebuyers in their native language,” said Mike James, president of Coldwell Banker Residential Brokerage. “We are confident international buyers will appreciate the new language translation feature and make the ColdwellBankerHomes.com site their primary destination for all of their real estate needs when searching for homes in the U.S.”
A recent NAR® study found Chinese buyers were the number-one international investors in U.S. real estate over the past year with $28.6 billion in sales volume, nearly three times the number-two country, Canada. As recently as six years ago, Canadian investment in the U.S. market was more than double China’s, which also ranked behind India and the U.K. and was at the same level as Mexico.
“Given the strong interest for Bay Area properties, the language translation feature on ColdwellBankerHome.com is even more important in helping us reach foreign buyers, especially Asian buyers,” said James. “The Bay Area’s robust high-tech sector, world-class universities, diverse culture, and overall outstanding quality of life combine to make our real estate market extremely desirable for buyers from China and throughout Asia.”
In recent years, Coldwell Banker Residential Brokerage has deployed a very targeted marketing program to reach Asian consumers in a variety of media outlets, both print and digital. The real estate company is reaching out to foreign buyers and marketing properties on many of the biggest Asian websites such as CN.WSJ.Com and Caimeiju, one of China’s top websites specializing in luxury properties in America.
Coldwell Banker Residential Brokerage also has marketed properties with extensive advertising in influential global publications including Wall Street Journal Asia edition and Millionaire Asia. In addition to these efforts, the company is able to leverage one of the largest networks of agents worldwide comprised of 83,000 sales associates in 3,100 offices in 50 countries around the globe.