Want to channel Prince? You’re in luck. Pantone’s Color of the Year for 2018 has been announced, and it takes a cue (and a hue) from The Purple One’s repertoire. PANTONE 18-3838, called Ultra Violet, is a deep shade of purple that is described as ‘provocative and thoughtful.’ It picks up—philosophically, at least—where last year’s politically motivated color, Greenery, left off, with a more optimistic, if not otherworldly, approach.
“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” they said. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Prince and his counterculture counterparts did not escape mention in the announcement of the new color of the year. In fact, the color authority acknowledges how “enigmatic purples” are symbolic of unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality,” they said. “Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
That makes the color perfect for someone who wants to create a bold, standout space. “Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art, or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness, says Pantone. Yet, Ultra Violet’s “polish can tone down a room with subdued, modern pairings.”
Those pairings can go warm or cool because the color is surprisingly versatile. Leatrice Eiseman, Pantone’s executive director, told Elle Décor that, “Not only do purples mesh together marvelously, they also serve as strong complementary colors — perhaps paired with last year’s Greenery. Ultra Violet, in particular, speaks to the mutability of contemporary culture.”
Want to incorporate Ultra Violet into your décor? Here are a few options:
Saturate every surface—This New York apartment featured in Elle Décor is tres chic with its mélange of purples. For the color tame, it is not.
Go accent wall—Ultra Violet may not be the type of color you want to splash on every wall, but how about just one? A deep, rich, mysterious shade is perfect for an accent wall.
Choose a smallish accent piece—“Whether you end up with a few sprigs of lilac in a jar, a pair of purple throw pillows, or a vintage rug with a few violet threads in it, the easiest way to start decorating with a new color is to take baby steps,” said Architectural Digest.
Select one big standout piece—We are getting major sofa envy from this purple tufted dream.
Bring a little fun into your kitchen—It’s time for a new KitchenAid mixer anyway…right?