Look up Jim Laufenberg’s picture on the Coldwell Banker® website, and you’ll see the industry leader perched in front of the Golden Gate Bridge, flanked by his Dalmatians. If you know Jim, you know why this picture is picture-perfect: it showcases both his love of the Bay Area and the caring nature that is so integral to his success.

The Bay Area native is able to inform clients’ choices thanks to his vast knowledge of the area (not just the cities, but “micro areas” of the cities, as one client put it). His San Francisco roots run deep: his paternal grandfather helped rebuild the city after the 1906 earthquake fire, and his drilling-contractor father worked on the original BART system during the 1960s. But, beyond geography, Jim offers keen market insight and personalized guidance that go beyond the shine of a San Francisco dazzler.

“I’m always looking out for clients’ best interests and seeking the best deal,” says Jim, whose early career was shaped as a Christian Brother, working at a Christian Brothers winery in Napa. “I take a caring approach to real estate. If there is a negative side to a property, I feel it’s my duty to help people understand what they’re buying.”

Not many agents today would dare question a buyer looking to spend millions of dollars on a property, but being an advocate means speaking up when the fit might not be right — as he did for one young couple who nearly ended up in a family-unfriendly locale before opting for something better suited to their lifestyle.

“I encouraged them to think twice,” says Jim, who has been with Coldwell Banker for his entire real estate career. “That’s my role — to look out for my clients and advise them to the best of my ability, while using the abundant tools I’ve been given as part of the largest brokerage in the world.”

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