We live in a data-driven culture. Whether it’s researching our next smartphone or analyzing the information on a new electric car, we want to make the best purchase decisions based on the best data. This is true even for real estate, despite it so often being called an “emotional investment.” When we invest in a certain property or accept a certain offer, we are following our intuition, which is really an accumulation of data points through the eyes of experience — often, your Realtor’s experience.

San Francisco native Anthony Navarro applies a combination of intuition and experience — 11 years in real estate and six years in software sales for Fortune 500 companies like Oracle — to his career as a luxury home and investment property specialist. Real estate is in his blood. He grew up around the business, eventually following in his parents’ footsteps as a real estate investor himself in 2004. He also has a passion for understanding how businesses and markets behave, which led him to pursue an economics degree at U.C. Berkeley.

“Economics teaches you how to make well-informed decisions,” says Anthony, who is based out of the city’s St. Francis Wood office of Coldwell Banker Residential Brokerage. “I apply economic principles to guide my clients. For instance, I am always asking ‘What is the market doing?’ at any given moment. You have to look at it with an analytical mind. I am proud to say I have consulted hundreds of people throughout my real estate career.”

His own data bears this out. He has been a top 1% producer internationally, ranking among 41,000 real estate agents. He has also ranked in the Top 100 out of 1,000 agents in San Francisco and the Peninsula. Anecdotal evidence supports these numbers, too — like the time he helped an overly eager client save $50,000 in a competitive bid situation.

Concludes Anthony: “Knowing that I’m helping someone make the biggest investment in their lifetime and that I have the background to help them make a sound investment decision — that’s what motivates me.”

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©2017 Coldwell Banker. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company and Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC. Real Estate Licensees affiliated with Coldwell Banker Residential Brokerage are Independent Contractor Sales Associates and are not employees of NRT LLC., Coldwell Banker Real Estate LLC or Coldwell Banker Residential Brokerage. CalBRE License #01908304.