The foundation of a strong real estate relationship can often be traced back to that first handshake, that first flash of a smile, that first glimmer of confidence inspired by an agent’s knowledge.

Joel Goodrich has turned these social “firsts” into a $770 million business over the last 24 years. He is one of San Francisco’s top 10 luxury residential agents and a leader in the Pacific Heights office of Coldwell Banker Residential Brokerage — “an extraordinary environment to work in,” says Joel, since “it was one of the first single offices to record more than $1 billion in annual sales.” He earned further respect and notoriety in 2014 when he sold the historic Tobin Clark estate in Hillsborough. 

These milestones are not just the result of Joel’s business acumen; it’s also because he is liked — and known — by so many. Gregarious yet graceful, he spends most of his evenings at business or high society functions, and frequently meets associates or clients for lunch and dinner. (“I call it ‘dining for dollars!’” he quips). He is a familiar face on the national circuit as well, frequently interviewed by the media and appearing on Bravo TV’s “Million Dollar Listing San Francisco” in several cameos. Known for his designer tie collection, the ever-fashionable Twitter star has even found acclaim on two “Best Dressed” lists. Style — and “the commitment to creating an aura of luxury and desirability for his clients” — are never far from his focus.

Joel’s rise in one of America’s most social cities is a shining reminder: relationships first.

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©2017 Coldwell Banker. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company and Equal Housing Opportunity. Each Coldwell Banker Residential Brokerage Office is Owned by a Subsidiary of NRT LLC. Real Estate Licensees affiliated with Coldwell Banker Residential Brokerage are Independent Contractor Sales Associates and are not employees of NRT LLC., Coldwell Banker Real Estate LLC or Coldwell Banker Residential Brokerage. CalBRE License #01908304.