The most apt way to sum up the real estate industry is the Heraclitus adage: “The only thing that is constant is change.” Real estate is an evolutionary business, not unlike San Francisco itself.
Dona Crowder has experienced four decades of real estate cycles, powering her way through market ups and downs, a variety of transactions, brokerage acquisitions, tehcnological advancements and a growing, diversifying city. “There is no way to completely learn everything about real estate because it’s always changing,” she says. “To succeed in real estate, you have to be constantly evolving.”
Change, she has. The longtime San Franciscan has worn many hats over the course of her long career. She is not just a consistent top producer in the Coldwell Banker Residential Brokerage Pacific Heights office. She is a counselor, thought leader and passionate citizen of her city. What she does is who she is. She has sold some of the Bay Area’s most historic homes, including the Gold Coast Ray Mansion, the Tobin Clark Estate in Hillsborough and two San Francisco show houses. For five years, she served as assistant manager for the Pacific Heights office. She took on multiple leadership roles in the local San Francisco Association of Realtors (including President in 2004 when he association transitioned the multiple listing services to an online platform) and in the California Association of Realtors. She has been affiliated with the San Francisco Historical Society, the San Francisco Apartment Association, Small Property Owners Association of San Francisco and other organizations. She also served as city/county commissioner on the Assessment Appeals Board of San Francisco for three years. These acts of leadership deepened her knowledge and appreciation for San Francisco and its diverse neighborhoods. “With a transitioning market, it is crucial to a real estate professional who can advise you on questions like, ‘should I sell or should I wait until next year?’ It can make a difference between hundreds of thousands of dollars.”
Dona’s wise and seasoned counsel is the reason why so many of the city’s most successful and prominent denizens seek out her representation. Her vast expertise can be traced from the Heights to the Peaks — Pacific Heights, Cow Hollow, Noe Valley and Twin Peaks — and includes general residential sales, estates and luxury homes to development opportunities. “I am completely focused on the client,” she says of her conciliary-type role. “I faciltate them in making decisions. I can connect them to a vast network of resources, whether it’s developers, attorneys or other experts.” If there is any message to glean from Dona’s 40-year real estate career it is this: the other constant in real estate is the client.